The Ten Commandments of on-page SEO
Everyone wants to be on the first page of the search engine search results. This is of course, easier said than done. But you can certainly improve your position by exercising disciplined and consistent SEO. Search Engine Optimization can be generally divided into two categories:
1- On-Page Optimization. This is mostly a technical and code related effort
2- Quality link building to your site
This blog is about #1
1. Make any necessary changes in website’s structure to show unique content to search engines for each page and push the repetitive content (left hand menu) down in HTML hierarchy. The structural changes are intended for search engines only and it will not affect the site’s appearance..
2. Take care of canonical issue. Search engines may think Mydomain.com and www.Mydomain.com are two different sites. You should set up a permanent redirect (technically called a “301 redirect”) between these sites. Once you do that, you will get full search engine credit for your work on these sites.
3. Prevent leakage of PageRank from the site to external websites. This could occur when links on your site take the visitor to external sites. Use the rel=”nofollow” attribute to all of your links. That will prevent leakage to other website.
4. Modify robots.txt file to prevent search engines from indexing directories and pages such as website admin directory and pages.
5. Make changes in page title and meta data so that meta description and meta keyword, and page title should be the same for each key phrase you want to promote. For example, if you are trying to promote the key phrase “AC repair Nashville”, the page title, a meta keyword, and a meta description should contain the phrase “AC repair Nashville”
6. Include H1, H2, and H3 heading tags in page copy (wherever appropriate).
7. Don’t stuff meta keywords. By using a high number of keywords, it is possible that you are diluting the effect of your most important keywords. I would suggest keeping the keywords to 10 or less
8. Optimize images by inserting keywords in ALT tags of the images.
9. Optimize anchor text of the links to include core keywords in them.
10. Create a new XML sitemap after optimizing the website and submit to Google, Yahoo!, and Bing search engines
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